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Mathew Kent

Senior Marketing Manager, UK & Ireland at Pegasystems

Reading, United Kingdom

About Me

I’m a highly skilled, commercially-minded B2B marketing professional with over 10 years of experience in the technology and software industries. CIM-qualified, I’m a self-motivated and hardworking team player, full of energy and ideas, with the experience to successfully implement them. 

I possess excellent communications skills, along with extensive experience when it comes to marketing strategy, business judgment, project management and budget control – all the necessary attributes for a complete marketing professional.

I'm particularly passionate about demonstrating and communicating the immense value that a successful demand generation function can bring to an aspirational company. I strongly believe that today's B2B marketers need to find effective ways to bridge the gap between themselves and the Sales organisation they ultimately support.

Specialities: Demand generation; B2B marketing strategy; digital marketing; account-based marketing; persona-based marketing; content marketing; integrated marketing programmes; lead nurturing; channel marketing.

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Pega one of TrustRadius Top Rated 2018 BPM Software Vendors

Earlier this week, TrustRadius announced its top rates business process management software for 2018, and Pega Platform was included. The...

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The Digital Insurer Europe Livestream event, 19-20 September

The Digital Insurer Europe Livestream is a unique two, half-day webinars featuring a mix of global digital advocates and experts in...

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Customer satisfaction in UK insurance slumps

A new report by The Institute of Customer Service has revealed that insurance is the only sector in the UK whose score has not improved...

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Which UK insurers topped this digital ranking?

The UK’s general insurers have been ranked on their performance in offering a digital experience to customers across a policy’s...

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