A really great article from McKinsey today on the 5 top challenges faced by organisations when looking to deliver a consistent brand voice in todays digital marketplace.  

With customers moving from mobile to iPad to laptop all within one digital journey there are many headaches for Executives to wrestle with. Not only those customer journeys but also the sharing of data, customer purpose and intent, personalisation and the need for cross functional teams to break through the traditional departmental functional silos.

Thank heavens for Pega to help!