afernandeztome commented on Linkedin this week, that "Although RTIM is described here in relation to digital marketing, for the types of interactions we have in a bank, we can extend the concept to the whole set of customer journeys, not only for those serving marketing purposes. I really think that if you can align your organization around these concepts, you are riding the right wave with the right people." 

Pegasystems has improved its leadership position in Forrester’s just published RTIM Wave, the only major industry analyst ranking report evaluating Customer Decision Hub technologies ( This wave acts across sales, service and marketing, so Pega aligns RTIM across enterprise business functions.  More positively Pega is the only unified product to be included in this wave – this means more intelligent customer engagement across the enterprise.  Here's the press release -