Data regulations continue to be a challenge for organisations. Customers are able to take control of how businesses can interact with them and with the new General Data Protection Regulation (GDPR) law applying from 25 May 2018, time is running out to ensure adequate technology is in place to comply with this change.
“Organisations can’t get around the law by sending direct marketing dressed up as legitimate updates. “When people opt out of direct marketing, organisations must stop sending it, no questions asked, until such time as the consumer gives their consent. They don’t get a chance to persuade people to change their minds.”