Steven Spielberg’s ‘Minority Report’ is often referenced as an example of what’s possible when technology and marketing intersect. 17 years have passed since it was released and brand to customer interactions based on contextual and personalised recommendations are here right now.
This is the age of the individual and the key to surviving and thriving is to deliver personalised engagement and interaction, making the offering relevant to the customer.
Artificial intelligence shouldn’t give businesses reason to fear. Instead, they should consider how to embrace the technology, or risk being left in the wake of digital disruptors. IDC predicts that by 2018, one third of the top twenty in every industry will be disrupted by digitally transformed competitors.